Top 5 Fashion Games on iOS in Nigeria: Q2 2023 Performance

During the second quarter of 2023, the top five fashion games on iOS in Nigeria showcased interesting trends in their downloads, revenue, and active user metrics. Below, we highlight the performance of each game based on data from Sensor Tower.

Project Makeover from Magic Tavern, Inc. had a fluctuating performance in terms of weekly revenue, peaking at around $376 in mid-April and experiencing a dip to approximately $120 in early May. Downloads saw a peak of 2.6K in late May, while active users remained relatively stable, ranging between 11K and 14.5K throughout the quarter.

Merge Studio: Fashion Makeover by Paxie Games showed a notable increase in downloads towards the end of the quarter, reaching over 2.3K in the last week of June. Revenue was relatively low, with a peak of $50 in early April and a slight increase to $11 by the end of June. Active users also saw a significant rise, climbing from around 1.5K in early May to over 4.2K by the end of June.

Fashion Show: Dress Up Games published by Ngoc Pham Thi had modest revenue, with a peak of $12 in mid-May. Weekly downloads were consistent, averaging around 500 to 600, with a notable increase to 873 in mid-June. Active users remained steady, fluctuating between 2.4K and 3.1K throughout the quarter.

Makeover Games: Makeup Salon from Salon™ experienced stable weekly downloads, averaging around 600, with a slight dip to 418 in the last week of June. Revenue was consistent but modest, peaking at $48 at the end of March. Active users showed a gradual decline from 1K in March to around 748 by the end of June.

Super Stylist Fashion Makeover by CRAZY STYLE LTD saw a peak in revenue of $38 at the end of March, with a slight increase to $27 by the end of June. Weekly downloads were relatively low, peaking at 1.5K at the end of March. Active users saw a decreasing trend from 15K in late March to around 8.5K by the end of June.

For more detailed insights and analyses, visit Sensor Tower.